February 9, 2026
Written by WID.world

Skin Tone Penalties: Quasi-Experimental Evidence on Colorism in Football

Skin tone inequalities are widely observed in economic and social outcomes, yet it remains difficult to identify whether they reflect direct discrimination rather than differences in opportunities or performance. Professional football offers a rare setting where success and failure are highly visible and closely comparable.

In this paper, Guillermo Woo-Mora and Donia Kamel study skin tone discrimination in men’s professional football by comparing shots that narrowly score with those that narrowly miss the goal. Using computer-vision measures of players’ skin tone and detailed shot-level data from over 76,000 attempts across seven major European leagues, they estimate how identical performances are rewarded in post-match ratings.

Key findings

  • Scoring a marginal goal increases post-match ratings, but the reward differs systematically by skin tone.
  • Light-skinned players receive significantly larger rating boosts than Tan- and Dark-skinned players for identical on-field actions.
  • The gap in recognition between Light- and Dark-skinned players amounts to a 44% difference in evaluative rewards.
  • A continuous measure of skin tone reveals a clear gradient: lighter skin is consistently associated with greater recognition.
  • These disparities arise in both algorithmic and journalist-assigned ratings and are driven by subjective evaluation rather than performance.
  • Biased evaluations translate into lower market valuations for darker-skinned players, even though markets do not directly discriminate once ratings are held constant.

AUTHORS*

  • Guillermo Woo-Mora, Paris School of Economics and EHESS
  • Donia Kamel, Paris School of Economics

*Order was randomized using the AEA Author Randomization Tool

 

MEDIA CONTACT

  • press@wid.world
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